Privacy by architecture, not by promise
Most GIF services ask you to trust that they’ll behave. Vividum is built so that behaving is the only option — the servers never receive the data they’d need to track you.
The Airlock
When you pick a GIF inside an app like Tabella, your request doesn’t go straight to Vividum from your device. It passes through the app’s own server first — the Airlock — which strips anything that could identify you before it ever reaches us.
This is the same model every CDN uses — a server-to-server proxy — with one addition: nothing about the end user is ever forwarded. The app holds the key; the user stays invisible.
Three guarantees
We don’t know who you are
No accounts required to view or send. No IP logging by default. No device fingerprinting. Nothing that ties a search to a person.
We don’t build profiles
No behavioral analytics, no “trending for you,” no cohorts sold to brands. Trending is global and anonymous, computed from counts — not from watching individuals.
We don’t sell anything but the service
Vividum earns from subscriptions and API licensing, never from data. That’s a commitment written into the Wolf Pak Privacy Constitution, not a marketing line.
What we collect — and what we never touch
Collected (minimum necessary)
- A contributor’s account email (to sign in and manage uploads)
- Uploaded media and the tags/titles a creator gives it
- Aggregate, anonymous counts (how often an item was served)
Never collected
- Who searched for what, or who sent what to whom
- Behavioral profiles, ad IDs, cross-site trackers
- Anything sold or handed to a third party for targeting
Media is stored on Cloudflare R2 — an approved, zero-knowledge storage layer under the Wolf Pak data-residency rules. Read the full Privacy Policy.
The same idea that built Tabella
Signal and WhatsApp were surveillance tools dressed as messengers. Giphy and Tenor are ad-data tools dressed as GIF libraries. Vividum is the fix — the same pattern, the same conviction.
Read the story